The Same?

"NOTHING WILL EVER BE THE SAME.
Smoking gave me the threat cancer

at 39. Now I breathe through a

hole in my throat and need this

machine to speak"

-Ronaldo Martinez

The ad is telling us to quit smoking, it goes to people who smoke and it could also be for people who don't smoke and maybe they are thinking of it. It was made to tell us what smoking can cause in our lives, and how would affect us maybe not like the guy in the ad but in some way. I think that the ad may cause a very hard impresion in some o us, but not to every body. The ad worked for me.